Netbooks...The Easy Way to Sell More Service

There are slightly more than six billion people on the planet. Not everyone is connected as those folks in theareas of the world. We have about 15 +/- percent of the adults who work on systems/devices, creating stuff, collaborating, sharing content/information and even blend the devices into their social networks and entertain. They buy newer/better/more devices every 3-6 months. Then we have another 15 +/- percent who use the basic mobile device applications – email, phone, photo/video exchange, use the web for productivity and creativity. They upgrade or add devices every 6-12 months.

Jump to the other end of the spectrum and we have about 50% of the folks who:

• suffer from information overload and don't mind disconnecting
  
• use their systems, devices "now and then"
• feel the mobile phone, Internet are intrusions to their business/personal life but use them because…they need them
• don't have/don't want Internet access, mobile phone

It is pretty expensive and difficult to first encourage the slackers to use the always-on devices/services and then to buy new units more often!